buyer-brain-labs

Buyer Brain is a consumer and customer insights company that uses cutting edge neuroscience to delve deep into customers emotions and deliver consumer insights.

buyer-brain-insights

Resultant of the many years of consumer research expertise, Buyer Brain offers custom designed workshops and training that help catalyze your organization to gain relevant industry-related knowledge, a deeper understanding of the market and of possible solutions to your pain areas.

buyer-brain-solutions

Through strategic partnerships with some of the world’s leading companies in the industry,
Buyer Brain delivers comprehensive solutions that help your business overcome the toughest customer and consumer pain points.

CASE STUDIES

TEAM

  • Ana Iorga Founder and Chief Neuroscientist

    Ana Iorga is a savvy consumer neuroscience expert that has a passion for bringing science to marketing. She has over a decade of experience as an advertising professional and entrepreneur, leading a full-service advertising agency. She founded Buyer Brain in 2012.

  • Anil V. Pillai Director Strategy

    Spanning a professional career of over two decades, Anil Pillai is an experienced engagement strategy expert. His area of expertise is in building and executing customer engagement, customer experience and customer centricity solutions for organizations. He is also a certified Micro-Expressions Expert and Neuroscience Performance Coach. He works with Fortune 500 companies who are some of the largest brands in Asia and globally.

  • Vlad Enache Head of R&D

    Vlad wears multiple hats at Buyer Brain, being involved in R&D and hardware and data processing algorithms development. He takes care of the conception, design and implementation of innovative experiments, aimed at discovering new ways of determining emotional reactions based on biometric proxies that are easily recorded.

  • Ioana Calen Research and communication

    Having graduated from the Philosophy University, Ioana has a theoretical background and extensive experience as a journalist in diverse areas like culture, technology and economy. She is currently working as an editor, copywriter and image consultant.

  • Cîmpan Ramona-Maria Research Specialist

    Currently working as a professional digital marketer, she has a M.A. in Online Marketing and a solid practical background in psychology and consumer research. Passionate about statistical analysis and programming, she has an advanced knowledge of SPSS, is currently tackling Processing, and is interested in developing a career in neuromarketing research and technology development.

RESOURCES

In the press

The numerous media articles covering Buyerbrain’s activities are a proof for the interest that both journalists and the public show for neuromarketing.

NMSBA

The Neuromarketing Science and Business Association (NMSBA), established in 2012, is the first association to bring together neuromarketing experts and organizations. Among its goals, the association wants to set up a strong international neuromarketing professional network, to develop and implement deontological regulations, ethical and professional standards, to share the members’ knowledge and research and to promote the added value that consumer neuroscience brings to businesses.

CONTACT