Buyer Brain is a consumer and customer insights company that uses
cutting edge neuroscience to delve deep into customers emotions and deliver consumer insights.
Brands act as shortcuts for our brains. Once they pass the active evaluation phase, they become part of our buying habits, making our lives easier. Find out whether consumers perceive your brand as you want them to, at a non-conscious level.
Test brand positioning, logo and product and category attributes (including a comparison with main competitors).
Advertising & media
Measure whether your communication is spreading the desired message towards your audience. Can test multiple formats (video, print, online) and messages. Find out whether people really believe your claims or are only saying so.
Measure which channels have a better impact in engaging your customers and influencing their subsequent purchasing behavior.
Learn which version of your product do your customers enjoy the most. Test different iterations of your product (taste, feel, texture, color, etc) and get accurate and unbiased feedback from different segments of your customers.
Packaging represents the interface between consumers and products and has a high impact on the buying decision at the shelf. Perceptions are built based on the look & feel of the packaging and oftentimes a poor packaging hinders sales. We help you measure the impact that your packaging has on your users and prospective buyers.
Assess the efficiency of your loyalty programs and find out what benefits are your customers really interested in. Learn how to design better customer experience on each touch point of the customer journey and how to build lasting customer engagement. Find out what are your customers non-conscious expectations regarding product experience and do a more accurate segmentation based on that criterion.
Retail & shopper research
Observe shoppers’ purchasing path in a virtual reality store and measure the impact of different communication channels and messages upon people’s shopping behavior. Asses the attention and emotional responses that people manifest towards the products in the shelves.
Measure in-store engagement.