Buyer Brain is a consumer and customer insights company that uses
cutting edge neuroscience to delve deep into customers emotions and deliver consumer insights.

SERVICES

Brand strategy

Brands act as shortcuts for our brains. Once they pass the active evaluation phase, they become part of our buying habits, making our lives easier. Find out whether consumers perceive your brand as you want them to, at a non-conscious level.

Test brand positioning, logo and product and category attributes (including a comparison with main competitors).

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Advertising & media

Measure whether your communication is spreading the desired message towards your audience. Can test multiple formats (video, print, online) and messages. Find out whether people really believe your claims or are only saying so.

Measure which channels have a better impact in engaging your customers and influencing their subsequent purchasing behavior.

Product strategy

Learn which version of your product do your customers enjoy the most. Test different iterations of your product (taste, feel, texture, color, etc) and get accurate and unbiased feedback from different segments of your customers.

Packaging represents the interface between consumers and products and has a high impact on the buying decision at the shelf. Perceptions are built based on the look & feel of the packaging and oftentimes a poor packaging hinders sales. We help you measure the impact that your packaging has on your users and prospective buyers.

Customer engagement

Assess the efficiency of your loyalty programs and find out what benefits are your customers really interested in. Learn how to design better customer experience on each touch point of the customer journey and how to build lasting customer engagement. Find out what are your customers non-conscious expectations regarding product experience and do a more accurate segmentation based on that criterion.

Retail & shopper research

Observe shoppers’ purchasing path in a virtual reality store and measure the impact of different communication channels and messages upon people’s shopping behavior. Asses the attention and emotional responses that people manifest towards the products in the shelves.

Measure in-store engagement.

OUR APPROACH

DIAGNOSIS Untitled-1

UNDERSTAND THE BUSINESS PAIN POINT AND THE CURRENT STATUS.

OBJECTIVES 2

DEFINE OBJECTIVES AND EXPECTATIONS REGARDING THE INSIGHTS TO BE DELIVERED.

METHODOLOGY 3

SELECTION & 

SAMPLE & STIMULUS  

CHOOSE THE BEST TOOLS TO GATHER INSIGHTS, BASED ON THE PROBLEM TO BE SOLVED AND ON THE ESTABLISHED OBJECTIVES. DEFINE THE SAMPLE AND BUILD THE STIMULUS THAT INCORPORATES THE REQUIRED ELEMENTS OR MATERIALS TO BE TESTED.

DATA COLLECTION 4

CARRY OUT DATA COLLECTION, ACCORDING TO THE SELECTED METHODOLOGY.

DATA ANALYSIS 5

TIE THE GATHERED INSIGHTS INTO ACTIONABLE TACTICAL AND/OR STRATEGIC ADVISORY THAT THE CUSTOMER CAN IMPLEMENT TOWARDS SOLVING BUSINESS PAIN POINT.

SOLUTION 5

& RECOMMENDATIONS

TIE THE GATHERED INSIGHTS INTO ACTIONABLE TACTICAL AND/OR STRATEGIC ADVISORY THAT THE CUSTOMER CAN IMPLEMENT TOWARDS SOLVING BUSINESS PAIN POINT.

TOOLS

NeuroSuite

Measures the approach or avoidance reactions that people develop towards different messages or promotions and the attention that they pay to specific elements of those stimuli. Combines data streams from the EEG that records the brain activity and the eye-tracking device that records eye movements.

Best used to get insights related tologos and taglines, TVC concepts and animatics, print ads, online banners, packaging, POSMs

Implicit association

Measures deep, non-conscious motivations and perceptions towards brands’ claims and positioning, product experiences and customer engagement. Allows researchers to compare participants’ covert (non-conscious) and overt (declarative) positions, thus revealing when they really believe what they say and when not.

Best used to get insights related tostrategy concepts, positioning, product claims and attributes, attitudes related to product experience, price points, customer engagement.

Virtual shopper journey

Allows marketers to assess the real drivers behind product choice and purchasing behavior, by observing the shopper journey in context, in a real-life like setting. Customers enter the virtual supermarket through the Oculus VR goggles and their reactions are recorded using the EEG and eye tracking devices described at the NeuroSuite.

Best used to get insights related toin-store promotions, packaging, merchandising, store layout, etc.