Neuromarketing Science and Business Association (NMSBA)

The Neuromarketing Science and Business Association (NMSBA), established in 2012, is the first association to bring together neuromarketing experts and organizations. Among its goals, the association wants to set up a strong international neuromarketing professional network, to develop and implement deontological regulations, ethical and professional standards, to share the members’ knowledge and research and to promote the added value that consumer neuroscience brings to businesses.