Code of Ethics

The NMSBA code of ethics has to be applied by all neuromarketing researchers who are also members of the association. With this code, NMSBA promotes self-regulation and the highest ethical and professional standards for the neuromarketing research industry.

Inspired from and accepting the principles highlighted in the ICC/ESOMAR code, the NMSBA code of ethics focuses on specific best practice guidelines created to assist researchers in their activity.

To read the code of ethics please follow this link.