In the press

The numerous media articles covering Buyerbrain’s activities are a proof for the interest that both journalists and the public show for neuromarketing.


The Neuromarketing Science and Business Association (NMSBA), established in 2012, is the first association to bring together neuromarketing experts and organizations. Among its goals, the association wants to set up a strong international neuromarketing professional network, to develop and implement deontological regulations, ethical and professional standards, to share the members’ knowledge and research and to promote the added value that consumer neuroscience brings to businesses.