Ana Iorga is a savvy consumer neuroscience expert that has a passion for bringing science to marketing. She has over a decade of experience as an advertising professional and entrepreneur, leading a full-service advertising agency. She founded Buyer Brain in 2012.
Ana is a Medical Doctor that holds a double MBA degree in Marketing and Finance from the University of Ottawa & Bucharest School of Management and is currently a PhD student in consumer neuroscience with the Bucharest Academy of Economic Studies. Her unique skill set, derived from her academic medical background and marketing expertise, enables her to have a thorough understanding of the subtle influence of brain functions on behavior.
Ana is a member of several advertising and marketing associations, including the Neuromarketing Science and Business Association (NMSBA) that brings together academia and professionals from all over the world. She has published numerous articles on neuromarketing, both in academic journals and professional magazines, and is a regular contributor to several online marketing magazines. She is also serving as editor for the NMSBA’s Neuromarketing Theory&Practice Magazine.