Having graduated from the Philosophy University, Ioana has a theoretical background and extensive experience as a journalist in diverse areas like culture, technology and economy. She is currently working as an editor, copywriter and image consultant. She is one of the founders of Modulab, the first interactive and trans-media lab in Bucharest, where she is activating as theoretician, curator and PR officer. Her interest for neuromarketing emerged from her previous technology-connected projects and researches, as well as from her interest in neuroscience. Marketing, branding and PR literature also contributed to her curiosity in the field. At Buyerbrain, Ioana performs as a researcher and as a multidisciplinary perspective analyst, disseminating and promoting the neuroscience culture while also applying those principles to marketing and communicating the laboratory.