The numbers show us that customers love it easy: 94% of customers that find it easy to do business with you are going to buy again and 88% are willing to spend more. Whereas if you make life hard for them, more than 60% will stop buying from you and will look for a replacement.

Reducing friction is one of the easiest ways to get your customers more engaged. Companies that use Customer Effort as a differentiator see their NPS score increase, as engaged customers are more satisfied and willing to recommend.

We’ve developed a simple and intuitive tool, Effort Assessment Score (EAS), that measures effort across processes and touch points and delivers actionable insights that you can apply right away.

Engaged employees are 43% more productive and customer focused than their counterparts. Furthermore, they are 87% less likely to leave the organisation, as opposed to their colleagues that are not engaged, where 60% are open to a new job.

Unfortunately, according to a Gallup research, only 13% of the workers are engaged, with more than 24% being actively disengaged and the rest not engaged. This situation costs companies $300 bn in lost productivity, in the US alone.

Buyer Brain uses neuro-powered tools to identify the non-conscious triggers that motivate people and builds behaviour-changing solutions that foster employee engagement.