Non-conscious Insights for More Profitable Businesses
Take your customer and employee engagement strategies to the next level!
Less Effort, More Customers
Focus on easy customer experiences
The numbers show us that customers love it easy: 94% of customers that find it easy to do business with you are going to buy again and 88% are willing to spend more. Whereas if you make life hard for them, more than 60% will stop buying from you and will look for a replacement. Reducing friction is one of the easiest ways to get your customers more engaged. Companies that use Customer Effort as a differentiator see their NPS score increase, as engaged customers are more satisfied and willing to recommend.
We’ve developed a simple and intuitive tool, Effort Assessment Score (EAS), that measures effort across processes and touch points and delivers actionable insights that you can apply right away.
Loyal & Long-Lasting Relationships
Engage your customers through validated solutions
When it comes to keeping customers engaged, size really doesn’t matter. Company size that is. Keeping them engaged with your brand or product requires a relentless pursuit to understand what really motivates your customers and a well executed strategy.
Buyer Brain’s Customer Engagement Solutions, built upon deep and unbiased consumer insights, provide you with the necessary tools to take your customer engagement strategy to the next level and increase your loyal customer base.
Employees that go the extra mile
Engage them by enhancing individual and team potential
Engaged employees are 43% more productive and customer focused than their counterparts. Furthermore, they are 87% less likely to leave the organisation, as opposed to their colleagues that are not engaged, where 60% are open to a new job. Unfortunately, according to a Gallup research, only 13% of the workers are engaged, with more than 24% being actively disengaged and the rest not engaged. This situation costs companies $300 bn in lost productivity, in the US alone.
Buyer Brain uses neuro-powered tools to identify the non-conscious triggers that motivate people and builds behaviour-changing solutions that foster employee engagement.
Immersive In-Store Experiences
Applying innovation and virtual reality to retail
Virtual reality is deemed the future of shopping. Being able to test in a controlled, yet completely immersive environment, products, packing, merchandising, communication strategy etc. before going to market is extremely valuable. It can more often than not, make the difference between a successful launching and a complete failure.
Mapping Customer Journeys
The art of enticing customers to stay
The conclusions of 12 years of Service Delivery Gap Polls and Surveys shows that while 80% of surveyed companies reported an above-average customer experience, only 11% of the actual clients felt that this was true.
A greatly designed customer experience will leave a deep positive impression on your customers, so much so that they will immediately see the benefits of choosing your brand instead of another and will even become your advocates. If you fail to do so, then you are most probably losing potential long-term/loyal customers every day, and instead, are spending huge budgets on acquiring new leads.
Recent Work
Our insights are tuned to solve real business problems
Who We Are
Meet the Buyer Brain specialists!
Ana Iorga
Anil V. Pillai
Vlad Enache
Ioana Calen
Cîmpan Ramona-Maria
Denisa Berceanu
Denisa Guta
Mihai Constantin
INSIGHTS
Take your knowledge to the next level!
How Can Retailers Keep Up With Customers?
How Can Retailers Keep Up With Customers? Today, more than ever, brands have the power to control and develop...
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Where’s the Friction in Your Customer Experience?
Where’s the Friction in Your Customer Experience? What recent years have taught us is that customer experience can be...
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Why should travel companies care about customer experience?
Why should travel companies care about customer experience? What is one of the most exciting growth opportunities for a...
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Are Financial Services Leaders in a CX Crisis?
Reality Check – Are Financial Services Leaders in a CX Crisis? Financial services providers – banks, credit unions, insurers,...
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What’s Next for Brick&Mortar Retail?
What’s Next for Brick&Mortar Retail? We all know that the spread of digitisation and the access to online information...
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Why Customers Love It Easy
Why Customers Love It Easy With very few exceptions, most of us resent making any effort. And whenever possible,...
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Digitalize, but keep your audiences together!
Digitalize, but keep your audiences together! Digital technologies are more powerful than ever and they continue to grow, transforming...
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The 5th edition of the Shopper Brain Conference in Amsterdam ended!
The 5th edition of the Shopper Brain Conference in Amsterdam ended! We had 2 days to enjoy the newest...
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Confessions of a Neuromarketer Part 2: The Power of Neuromarketing
Confessions of a Neuromarketer Part 2: The Power of Neuromarketing As I mentioned in an earlier post, our decisions are mainly...
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Making It Easy! The India EAS Index and New Inputs on Customer Effort
Making It Easy! The India EAS Index and New Inputs on Customer Effort The digital revolution is here! It...
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Friction Harms Your Brand Loyalty: Part II
Friction Harms Your Brand Loyalty: Part II As we promised, this piece tackles the elusive concept of customer expectations...
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Why Customers Love It Easy
With very few exceptions, most of us resent making any effort. And whenever possible, we choose the easiest way...
Read moreBrowse articles packed with industry insights!
What you'll find: Market/industry trends, A fresh take on current business challenges and recommendations. The newest neuro-powered tools - when and how to use them...and so much more.
