“Squeeze a tear” – Businesses Outshine the Hyper-rational Ones

“Squeeze a tear” – Businesses Outshine the Hyper-rational Ones

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Posted: December 10, 2015
Category: Neuro
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Every business field is flooded with emotions. This is the most recent finding of the marketing industry. Expressing your emotions is the trend nowadays, and like any trend, it brings a lot of money. With the new developments in neuroscience and a shift in the economic judgment, the Homo Economicus era came to an end. Read more at http://www.agencypost.com/%E2%80%9Csqueeze-a-tear%E2%80%9D-businesses-outshine-the-hyper-rational-ones/

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