This year, the 5th edition of the Shopper Brain Conference in Europe will take place in Amsterdam on October 5-6, 2017 and it will provide opportunities for participants to network with peers, gain new in-field contacts and engage in collaborative discussions with the largest neuromarketing network in the world.
Linking the passion for science with marketing, Buyer Brain will be part of it with a new subject about Customer Effort, a concept approached from 2 perspectives: a customer conscious mindset and their non-conscious attitudes and emotions.
Presenters of the Shopper Brain Conference come from different corners of the world like Australia, United Kingdom, USA, Netherlands, Romania, Italy, Norway, Hungary and so on. They are entrepreneurs and specialists in Neuromarketing and Behavioral Sciences applied to Marketing (go to Shopper Brain Conference official website, for more information about the conference and the speakers).
The conference will host the most important speakers of the moment, enthusiastic specialists with a higher level of professionalism that will cover various subjects from the field of Consumer Neuroscience.
Among the participants, Dr. Peter Steidl (MBA, PhD) a Strategy and Neuromarketing expert, principal of Neurothinking will be one of the most important speakers of the conference. His articles, interviews and commentaries have appeared in journals, trade publications, radio and TV interviews in the world.
Also, Kathryn Purchase, the Head of Shopper at Decode, an expert in category management and shopper marketing, with over 20 years commercial experience working for Unilever, Henkel, Heinz and Carlsberg, will share the passion for the brain related to marketing. She believes that decision science can unlock a new world of shopper thinking, and that it fundamentally changes the way we think about how we influence shoppers.
The Shopper Brain Conference is an exclusive event designed for senior level participants from leading brands, retailers, e-tailers, catalogers, trade marketeers and retail industry consultants. It is all about human behavior and the brain in a marketing perspective. The event is organized by Carla Nagel and Leo Van De Polder.
Carla Nagel is the founder and director of the Neuromarketing Science & Business Association (NMSBA) - the global trade association for those involved in the field of neuromarketing. She is an enthusiastic and strategic organizer and manager. She stands for an open debate about the field of neuromarketing as well as sharing knowledge around the world.
Leo Van De Polder is the Global Development Manager at Shop! The Global Retail Network, his main responsabilities varying from developing existing and new regions to monitor the global brand. He was also the Education Manager at POPAI Global. His role was to create and implement the processes by which educational content is identified by country, originated and organized for developing a POPAI Global Educational standard for all POPAI Education programs.
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