Neuromarketing in a multicultural context
I have written an interview with Alec Balasescu for the last number of Neuromarketing Theory & Practice, the Neuromarketing Science and Business Association’s magazine....
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Friction Harms Your Brand Loyalty: Part I
From an evolutionary standpoint, humans have certainly known how to create a comfortable, secure and generally pleasant lifestyle for themselves. Darwin’s statement of evolution...
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Friction Harms Your Brand Loyalty: Part II
As we promised, this piece tackles the elusive concept of customer expectations and how companies should calibrate the level of effort expended so that...
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Uberized Customer Experiences & Effort
Have you heard the latest news on UBER? Now you might be wondering which one… The truth is that this company has brought a...
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The first neuromarketing commercial research in Romania
Finally, BuyerBrain is setting sail for the first neuromarketing commercial research on the Romanian market. A team of specialists is going to test consumers’...
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