Neuromarketing in a multicultural context
I have written an interview with Alec Balasescu for the last number of Neuromarketing Theory & Practice, the Neuromarketing Science and Business Association’s magazine....
Read moreFriction Harms Your Brand Loyalty: Part I
From an evolutionary standpoint, humans have certainly known how to create a comfortable, secure and generally pleasant lifestyle for themselves. Darwin’s statement of evolution...
Read moreFriction Harms Your Brand Loyalty: Part II
As we promised, this piece tackles the elusive concept of customer expectations and how companies should calibrate the level of effort expended so that...
Read moreUberized Customer Experiences & Effort
Have you heard the latest news on UBER? Now you might be wondering which one… The truth is that this company has brought a...
Read moreThe first neuromarketing commercial research in Romania
Finally, BuyerBrain is setting sail for the first neuromarketing commercial research on the Romanian market. A team of specialists is going to test consumers’...
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