The (Not So) Infallible Polls
The (Not So) Infallible Polls Donald Trump’s tsunami victory over Democrat Hillary Clinton left most people distraught, flat-footed and trying hard to adapt to...
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Customer Centricity: The Key to Customer Retention
Customer Centricity: The Key to Customer Retention Since we are in the Customer Experience (CX) Era1, it seems only natural that companies aim to...
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Neurophilosophy and the philosophy of neuroscience (II)
In the past years, most niches in applied and humanist sciences tend toward a holistic and contextual approach of the issues and theories they...
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‘If customer is King, engage the King!’ – The neuro-science secret we can use to explore the Expectation Economy
‘If customer is King, engage the King!’ – The neuro-science secret we can use to explore the Expectation Economy Engaged customers are a company’s...
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Confessions of a Neuromarketer Part 3: The Brain is the Battleground
Neuromarketing is helping businesses save time and money while reducing risk in a number of areas. Read below how… Consumer neuroscience (the most recent...
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