From digital revolution to inline living
Which is the one thing you focus your attention on each morning and the last thing you let go when you go to bed?...
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Top 10 retail trends
2013 will be the year of interactivity, the year that redefines customer relationship. Furthermore, sales in the mobile application industry will increase considerably, thus...
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New Adventures in Dubai
It was invited to speak at the 5th edition of the Neuromarketing World Forum which this time took place in Dubai. I was given...
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Attention, focus and brain fitness
The fact that postponement (or procrastination) is now subject of numerous viral articles tells us that focusing on a particular task is becoming an...
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The strange tale of decreasing customer loyalty and the brand paradox
In an increasingly commoditized market like nowadays, few brands can actually distance themselves in from the competition in consumers’ eyes and minds. Currently, brand...
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