INDUSTRY CASE STUDIES
AN EFFORT ASSESSMENT CASE STUDY | FINANCIAL SERVICES
The stakes are high for banks to differentiate and deliver the right customer experience, as their products are highly commoditized. Studies show that globally, more than 37% of clients switched bank providers during the past 6-12 months.
Such results are the consequence of budgets being spent on inefficient engagement strategies that are not creating a seamless, fast and uniquely great experience for all clients. Moreover, in the past 3 years, 58% of clients have done business with more than 2 banks for the same reason: no single provider could offer them a completely satisfying customer journey. So, clients kept on searching.
AN EMPLOYEE ENGAGEMENT CASE STUDY | AUTOMOTIVE INDUSTRY
According to Gallup’s most recent global research, only 13% of employees worldwide are engaged at work. They stand apart through the discretionary effort they consistently bring to their roles, willingly going the extra mile, working with passion, and feeling a profound connection with their organization.
Actively disengaged employees instead, are more or less damaging the company. A well-known fact by now is particularly worrisome for companies around the world: high-commitment organizations out-perform the low commitment ones. Specifically, it boils down to employees performing 20% better and being 87% less likely to leave the company.
A VIRTUAL SHOPPER JOURNEY CASE STUDY | RETAIL INDUSTRY
Brick and mortar retailers are going through hard times, facing increased competition from the online channel that grows at 19% per year and wrestling with internal challenges, like the high percentage (85%) of products delisted after their first year, as they fail to reach the benchmark of a highly successful launch.
The objective of the study was to measure the impact of different communication channels on shopping behavior by analyzing customers’ reactions in a virtual supermarket as they interacted with branded communication materials or scanned product shelves.
A NEURO LOYALTY CASE STUDY | AGRO-INDUSTRY
The Indian agriculture sector remains the backbone of the nation’s economy, accounting for about 15 percent of the country’s GDP. Nearly 60 percent of rural households rely on agriculture as their principal means of livelihood.
To support continued growth, the agrochemical industry sector is developing strategies to grow strong distribution channels which are primarily based on retailers. Margins are different, depending on the brand, and so higher margins on competitor brands, can strongly motivate retailers to actively promote a different brand.