Author of two iconic advertising books, The Advertised Mind and The Branded Mind, Erik du Plessis, Chairman at Millward Brown, South Africa, was interviewed...Read more
- Employee Engagement and the Importance of Effort Assessment
- How Can Retailers Keep Up With Customers?
- Where’s the Friction in Your Customer Experience?
- Why should travel companies care about customer experience?
- Are Financial Services Leaders in a CX Crisis?
- What’s Next for Brick&Mortar Retail?
- Advertising Week Europe, where „Great Minds Think Unalike”
- Why Customers Love It Easy
- Digitalize, but keep your audiences together!
- The 5th edition of the Shopper Brain Conference in Amsterdam ended!