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  • Insights
    • Tools
      • LENS
      • Implicit Behaviour
      • NeuroSuite
    • Custom Market & Product Research
  • Solutions
    • JUMP
    • Trunorth
    • Effort Assessment
    • Neuro Loyalty
    • Employee Engagement
    • Customer Journey Map
  • Healthcare
  • Case Studies
    • Friction in Banking
    • People Engagement in Auto
    • New Market Beer Launch
    • Reseller Loyalty for Agro
  • Who we are
    • About us
    • Partnership
    • Ethics
  • Knowledge
    • NeuroCX Accelerator
    • Blog
    • Press Room
    • Infographics
    • Videos
  • Contact us
  • Insights
    • Tools
      • LENS
      • Implicit Behaviour
      • NeuroSuite
    • Custom Market & Product Research
  • Solutions
    • JUMP
    • Trunorth
    • Effort Assessment
    • Neuro Loyalty
    • Employee Engagement
    • Customer Journey Map
  • Healthcare
  • Case Studies
    • Friction in Banking
    • People Engagement in Auto
    • New Market Beer Launch
    • Reseller Loyalty for Agro
  • Who we are
    • About us
    • Partnership
    • Ethics
  • Knowledge
    • NeuroCX Accelerator
    • Blog
    • Press Room
    • Infographics
    • Videos
  • Contact us

Custom Research Design

Depending on the goals of the project and the objectives or the “problem” that the client shares with us, our market & products research designs can vastly vary.

OUR APPROACH

Our approach to custom research design is both pragmatic and exhaustive, as we look at bringing together the best neuro-powered or traditional tools in our portfolio to extract results with the highest level of accuracy, while analyzing as many data streams as possible.

PROBE

A simplistic example of how we combine different types of data streams is the following: we can start off the design by collecting quantitative data, then turn to qualitative tools for the fine tuning of our insights, and then go back to qual for further results’ validation.

Neuroscience insights

We are one of the few neuroscience insights companies that has deep understanding of mixed qual and quant methodologies, applied with neuro-powered tools, and a solutions-oriented team that has extensive experience with common industry pain points and proven domain knowledge.

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OUR FOCUS

Our focus has always been on creating custom research designs that are unique to almost each study we’ve conducted. We strongly believe that a study tailored and optimized for our customers’ specific needs, will lead to a final comprehensive report packed with deep insights & practical recommendations ready to be applied right away.

Types of custom market & product research

  • New product forecasting
  • Market segmentation & consumer profile studies
  • In-store shopper behavior studies (product packaging, pricing, merchandising & in-store communication testing)
  • Concept testing
  • Pricing studies
  • Packaging studies
  • Attitude, awareness & usage studies
  • Customer journey mapping studies & touch points/processes friction testing
  • Employee engagement studies
  • Advertising studies

Ready to see how custom research works?

Send us more details about your project

EVENTS

  • Turn Pharma Challenges Into Opportunities: Neuroscience-based solutions, Online Event, September 23 2020
  • The Neuroscience of Effort - Why Customers Love it Easy, Dublin, June 11 2019
  • 12th Congress FMCG Market. Retail Industry Services, May 28-29 2019
  • Neuromarketing World Forum, Rome, March 13-15th 2019
  • The Neuroscience of Customer Effort & Why Effort Matters in Customer Service, London, January 24th 2019

Recent Posts

  • 5 Steps to Create a Frictionless & Differentiating Digital Customer Journey in the Pharma Industry.
  • Top 4 COVID-19 Enhanced Cognitive Biases That Drive Pharmaceutical Consumption Behavior
  • EAS Sludge Audits – An Engine of Opportunity

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Technical Partners:

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Group Companies:

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Contact Details

Buyer Brain Ltd. Registered office: 16 Beaufort Court, Admirals Way, Canary Wharf, London E14 9XL, England
+44 7900 445722
ana@buyerbrain.com

© Buyer Brain Ltd 2020. All Rights Reserved

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