The NMSBA code of ethics has to be applied by all neuromarketing researchers who are also members of the association. With this code, NMSBA promotes self-regulation and the highest ethical and professional standards for the neuromarketing research industry.

Inspired from and accepting the principles highlighted in the ICC/ESOMAR code, the NMSBA code of ethics focuses on specific best practice guidelines created to assist researchers in their activity.

To read the code of ethics please click the button below.