Entering the 2020s, the pharmaceutical industry has reached a volatile and complex state in its trajectory. Customers’ perceptions and behaviours have changed consistently with expectations getting increasingly demanding. These changes are accelerated by the massive and abrupt adoption of digital technologies that have changed the way people do business, for both B2C and B2B.
Pharmaceutical Companies
need to better understand
their customers’ and prescribers’ emotions and sub-conscious reactions, to accurately identify the engagement barriers and drivers. The industry’s trend of hyper-specialization requires focused & specialized solutions.
There is a limited value that traditional insights methodologies and marketing intuition can bring for a company.
This approach is no longer sufficient for a brand to thrive in such a competitive and complex environment. Thus, companies need to employ science-based, accurate and innovative solutions, in order to increase their turnover and market share.
Our wide-range expertise covers every single step it takes to enhance demand engagement.
OUR “NEURO-POWERED TOOLBOX”
enables us to build a comprehensive solution:
UNEARTH
unbiased insights using neuroscience, data analysis, and in-depth interactions.
BUILD
customer engagement & loyalty solutions.
IMPROVE
digital journeys & customer experience.
PERSUADE
through effective communication strategies & design.
USE
behavioral sciences to shift consumer behavior.
SERVICE OFFERINGS
Increase Demand Engagement for RX & OTC
Buyer Brain’s Healthcare Division combines neuroscience, behavioral sciences, communication expertise, professional design, and deep domain knowledge to solve some of the most pressing challenges in the Pharmaceutical industry:
1. Patient Adherence to Treatment
(How do you help patients stick to their treatment?)
2. Brand Prescribing Engagement
(How do you build trust with physicians and encourage recommendations?)
3. Pharmacy Retail Engagement
(How do you get the best visibility and promotion for your products in pharmacies?)
HOW?
LENS – Neuroscience-powered customer and prescriber Insights
→ Neuroscience-based comprehensive assessment distributed to the entire customer-base to identify unbiased and non-conscious perceptions motivations and expectations.
→ In-Depth Interviews with every stakeholder to understand context and set relevant objectives and hypothesis.
→ Declarative Assessment to understand customer details characteristics and behavior.
→ Comprehensive transactional analysis for an accurate and clear overview of the situation.
Customer Journey Analysis
→ Identifiy barriers to consumption.
→ Identify consumption & engagement barriers (e.g. availability, WOM, bad packaging, prescription, etc).
→ Identify consumption & engagement drivers & enablers (e.g. habits, trust, social proof, etc).
→ Measure customer.
→ Gather insights about the customers’ digital journey & experience.
Design & Implement Demand Solutions
→ Customer Journeys tailored for each customer segment.
→ Build nudges & reduce friction using behavioral sciences.
→ Create a differentiating customer experience by redesigning touchpoints & processes.
→ Create impactful communication strategies that fuel demand.
Design the best frictionless digital customer journey.
→ Post-Implementation business outcome monitoring.
WHY BUYER BRAIN
Instead of traditional alternatives?
CONTEXTUALIZE
engagement drivers & barriers.
UNCOVER
deep conscious & non-conscious insights, biases, and perceptions and increase brand loyalty.
UNDERSTAND
emotional drivers of human behavior.
ELIMINATE
biases/blind spots of traditional research methods.
USE
behavioral sciences & neuroscience to create the most persuasive communication strategy.
Take the step towards the future of demand engagement.
Contact us for more information about how neuroscience can help your business increase demand engagement.
