logologologologo
  • Insights
    • Tools
      • LENS
      • Implicit Behaviour
      • NeuroSuite
    • Custom Market & Product Research
  • Solutions
    • JUMP
    • Trunorth
    • Effort Assessment
    • Neuro Loyalty
    • Employee Engagement
    • Customer Journey Map
  • Healthcare
  • Case Studies
    • Friction in Banking
    • People Engagement in Auto
    • New Market Beer Launch
    • Reseller Loyalty for Agro
  • Who we are
    • About us
    • Partnership
    • Ethics
  • Knowledge
    • NeuroCX Accelerator
    • Blog
    • Press Room
    • Infographics
    • Videos
  • Contact us
  • Insights
    • Tools
      • LENS
      • Implicit Behaviour
      • NeuroSuite
    • Custom Market & Product Research
  • Solutions
    • JUMP
    • Trunorth
    • Effort Assessment
    • Neuro Loyalty
    • Employee Engagement
    • Customer Journey Map
  • Healthcare
  • Case Studies
    • Friction in Banking
    • People Engagement in Auto
    • New Market Beer Launch
    • Reseller Loyalty for Agro
  • Who we are
    • About us
    • Partnership
    • Ethics
  • Knowledge
    • NeuroCX Accelerator
    • Blog
    • Press Room
    • Infographics
    • Videos
  • Contact us

Implicit Behaviour

In the 1970’s psychologists began developing computer-based tests that measure unconscious cognition. One such test, that has since received a lot of attention, is:

Implicit Association Test (IAT)

which was used to measure social cognition or implicit intergroup attitudes, then was quickly developed to assess implicit stereotypes and self-concept.

Since then..

IAT has been predominantly used by psychologists, neuroscientists and behavioral scientists to evaluate implicit perception, attitudes, emotions that people may be unwilling or unable to report and predict people’s decisions and behavior within a given context.

The Implicit Association Test (IAT)

Requires subjects to rapidly sort stimuli in varying pairs, while being primed first with an attribute (e.g. easy vs difficult) or an image (e.g. logo), with the time it takes to complete the pairings and the errors made during the process, reflecting the strength of the underlying association between the different classes of stimuli and the primers. As such, a quicker response time indicates a stronger association between a concept and evaluations, a slower response time indicates the opposite.

ad-week

   At Buyer Brain we’ve adapted this tool

To accommodate the scope of our research while still applying the valid IAT methodology that researchers have used, whether we measured friction at the level of processes or touchpoints throughout the customer journey (cognitive level and emotional impact), the relevance or importance of certain types of loyalty programs, credibility or trustworthiness that certain brands or companies inspire to their customers, or to understand the extent to which certain professional attributes characterize employees.

   Declarative insights

In some of our studies, we’ve also introduced a declarative counterpart – a traditional survey – with which we would measure the same variables and concepts as with IAT, with the purpose of comparing results and filling in the gaps. What we’ve found is that the two tools are best used together because they complement each other’s insights.

emotion

How declarative works?

Maybe the easiest way of understanding this is if you imagine that the declarative survey helps us paint a good picture of what people are consciously processing and can share, while the IAT cuts out specific areas of that picture and colors them distinctly, reveling their deeper, implicit meaning that is stored at the unconscious level.

Ready To See How IMPLICIT BEHAVIOUR Works?

Read more about our solutions and case studies.

SOLUTIONSSEE CASE STUDIES

Let's talk about you

Tell us about your challenges

EVENTS

  • Turn Pharma Challenges Into Opportunities: Neuroscience-based solutions, Online Event, September 23 2020
  • The Neuroscience of Effort - Why Customers Love it Easy, Dublin, June 11 2019
  • 12th Congress FMCG Market. Retail Industry Services, May 28-29 2019
  • Neuromarketing World Forum, Rome, March 13-15th 2019
  • The Neuroscience of Customer Effort & Why Effort Matters in Customer Service, London, January 24th 2019

Recent Posts

  • 5 Steps to Create a Frictionless & Differentiating Digital Customer Journey in the Pharma Industry.
  • Top 4 COVID-19 Enhanced Cognitive Biases That Drive Pharmaceutical Consumption Behavior
  • EAS Sludge Audits – An Engine of Opportunity

Proud Member of:

logo nmsba logo-cxpa

Technical Partners:

logo-aipss

Group Companies:

logo-terragni logo-lemon
Privacy Policy

Contact Details

Buyer Brain Ltd. Registered office: 16 Beaufort Court, Admirals Way, Canary Wharf, London E14 9XL, England
+44 7900 445722
ana@buyerbrain.com

© Buyer Brain Ltd 2020. All Rights Reserved

This site uses cookies and other tracking technologies to assist with navigation and your ability to provide feedback, analyse your use of our products and services, assist with our promotional and marketing efforts, and provide content from third parties. You can find out more about which cookies we are using or switch them off in settings.

Buyer Brain
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognizing you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.

You can adjust all of your cookie settings by navigating the tabs on the left hand side.

Strictly Necessary Cookies

Strictly Necessary Cookie should be enabled at all times so that we can save your preferences for cookie settings.

These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms.

You can set your browser to block or alert you about these cookies, but some parts of the site will not then work. These cookies do not store any personally identifiable information.

If you disable this cookie, we will not be able to save your preferences. This means that every time you visit this website you will need to enable or disable cookies again.

Performance Cookies

These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site.

All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies we will not know when you have visited our site, and will not be able to monitor its performance.

Please enable Strictly Necessary Cookies first so that we can save your preferences!

Targeting Cookies

These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites.

They do not store directly personal information, but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.

Please enable Strictly Necessary Cookies first so that we can save your preferences!