Predictive. Actionable. Unbiased
Understanding the most basic roots of human emotion is vital in comprehending, predicting and influencing behavior. Buyer Brain comes with a unique blend of neuroscience-powered tools and traditional research to reveal deep and unbiased insights that help companies deal with tough customer and employee pain points.
With Buyer Brain you have the certainty of getting accurate and actionable results that truly empower you and improve your business outcomes. Gain a complete 360 degrees view of your company issues with our scalable neuroscience approach. We work only with scientifically proven models and frameworks that will connect your current actions with future business impact like never before.
Tools we use
For our solutions and custom research studies
LENS is a neuro-powered online insights assessment platform that seameassly combines neuroscience based non-conscious insight methodologies with phenomenological qualitative insight techniques and statistical, quantitative data modelling techniques. LENS gives a deep understanding of the emotions and perceptions that drive consumer behavior.
Best use to get insights related to engagement drivers & barriers, unbiased attitudes & perceptions, emotional brand engagement.
Measures the level of attraction or lack of that people develop towards different advertising/marketing materials (messages, TVC, packaging, logo, tagline, online experience etc) while being exposed to them. The tool combines data streams from the EEG, which records the brain activity, and the eye-tracking device, which records eye movements.
Best used to get insights related to logos and taglines, TVC concepts and animatics, print ads, online banners, packaging, POSMs.
Measures deep, non-conscious motivations & perceptions towards brands’ claims and positioning, product experiences and customer engagement. Allows researchers to compare participants’ covert (non-conscious) & overt (declarative) positions, thus revealing when they really believe what they say and when not.
Best used: strategy concepts, positioning, product claims and attributes, attitudes related to product experience, price points, customer engagement.
Custom Market & Product Research
Problem-oriented tailored market & products research is the best approach for companies looking for an accurate diagnosis of business pain points and for deep insights that come with practical ready-to-implement recommendations.
Now it’s easier than ever to zero in on the real underlying variables, such as touch points or internal organizational processes, that negatively impact a business’ evolution. By ordering a custom market or products research the “problem” is approached through a unique study design that brings together the best neuro-powered or traditional tools in our portfolio to extract results with the highest level of accuracy.
Why Buyer Brain?
Actionable Insights that Drive Results
Based on modern, cutting-edge technology, our solutions deliver accurate & deep insights that companies can apply at the strategy level, internal or external, right away. Specifically, all our solutions are the result of a balanced mix of neuro-powered and traditional tools, such as EEG, Eye Tracking, Implicit Association or VR shopping behaviour testing and In-depth Interviews, Focus Groups, Online Surveys.
Our solutions were developed having in mind the possibility of them being deployed at a global level, from any location on the map. The only real requirement is for respondents to have internet connection. Take for example our solution dedicated to removing customer effort and improving journey experience with the aid of a uniquely designed effort assessment tool. The study would be entirely conducted online and scalable.
Based on robust research designs that have been tested beforehand and validated for each of the tools in our portfolio, our solutions are compliant with both the theoretical framework and peer recommendations. Each of our solutions includes a unique combination of neuro-powered tools and traditional research, thus a mixed methodology approach, so as to extract results with the highest level of accuracy.
Turning streams of data and raw results into actionable, ready-to-implement insights that companies can use to drive real business outcomes, requires extensive industry experience. Out team has extensive expertise in working with Fortune 500 companies, having successfully completed over 55 projects in a variety of domains, from financial services (insurance, banking, investments) and retail, to agro and auto.