Predictive, Actionable, Unbiased
Understanding the most basic roots of human emotion is vital in comprehending, predicting and influencing behavior. Buyer Brain comes with a unique blend of neuroscience-powered tools and traditional research to reveal deep and unbiased insights that help companies deal with tough customer and employee pain points.
Neuroscience has shown that a vast amount of our behavior is driven by brain processes that operate below our conscious awareness. The use of neuroscience-powered tools guarantees you access to those subconscious influences that shape people’s behavior and directly impact their decision-making process.
Tools we use
For our solutions and custom research studies
Measures the level of attraction or lack of that people develop towards different advertising/marketing materials (messages, TVC, packaging, logo, tagline, online experience etc) while being exposed to them. The tool combines data streams from the EEG, which records the brain activity, and the eye-tracking device, which records eye movements.
Best used to get insights related to logos and taglines, TVC concepts and animatics, print ads, online banners, packaging, POSMs.
Measures deep, non-conscious motivations and perceptions towards brands’ claims and positioning, product experiences and customer engagement. Allows researchers to compare participants’ covert (non-conscious) and overt (declarative) positions, thus revealing when they really believe what they say and when not.
Best used to get insights related to strategy concepts, positioning, product claims and attributes, attitudes related to product experience, price points, customer engagement.
Virtual Shopper Platform
Allows marketers to assess the real drivers behind product choice and purchasing behavior, by observing the shopper journey in context, in a real-life like setting. Customers enter the virtual supermarket through the Oculus VR goggles and their reactions are recorded using the EEG and eye tracking devices described at the NeuroSuite.
Best used to get insights related to in-store promotions, packaging, merchandising, store layout, etc.
Custom Market & Product Research
Problem-oriented tailored market & products research is the best approach for companies looking for an accurate diagnosis of business pain points and for deep insights that come with practical ready-to-implement recommendations.
Now it’s easier than ever to zero in on the real underlying variables, such as touch points or internal organizational processes, that negatively impact a business’ evolution. By ordering a custom market or products research the “problem” is approached through a unique study design that brings together the best neuro-powered or traditional tools in our portfolio to extract results with the highest level of accuracy.
Why Buyer Brain?
Actionable Insights that Drive Results
Based on modern, cutting-edge technology, our solutions deliver accurate & deep insights that companies can apply at the strategy level, internal or external, right away. Specifically, all our solutions are the result of a balanced mix of neuro-powered and traditional tools, such as EEG, Eye Tracking, Implicit Association or VR shopping behaviour testing and In-depth Interviews, Focus Groups, Online Surveys.
Our solutions were developed having in mind the possibility of them being deployed at a global level, from any location on the map. The only real requirement is for respondents to have internet connection. Take for example our solution dedicated to removing customer effort and improving journey experience with the aid of a uniquely designed effort assessment tool. The study would be entirely conducted online and scalable.
Based on robust research designs that have been tested beforehand and validated for each of the tools in our portfolio, our solutions are compliant with both the theoretical framework and peer recommendations. Each of our solutions includes a unique combination of neuro-powered tools and traditional research, thus a mixed methodology approach, so as to extract results with the highest level of accuracy.
Turning streams of data and raw results into actionable, ready-to-implement insights that companies can use to drive real business outcomes, requires extensive industry experience. Out team has extensive expertise in working with Fortune 500 companies, having successfully completed over 55 projects in a variety of domains, from financial services (insurance, banking, investments) and retail, to agro and auto.
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