Depending on the goals of the project and the objectives or the “problem” that the client shares with us, our market & products research designs can vastly vary. Our approach to custom research design is both pragmatic and exhaustive, as we look at bringing together the best neuro-powered or traditional tools in our portfolio to extract results with the highest level of accuracy, while analyzing as many data streams as possible.
A simplistic example of how we combine different types of data streams is the following: we can start off the design by collecting quantitative data, then turn to qualitative tools for the fine tuning of our insights, and then go back to qual for further results’ validation.
Types of custom market & product research
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