Realities of the new normal
#Economic Slowdown #Recession Fatigue #Digital Journeys
50% of the revenue will be generated by digital channels by the end of 2020.
59% of companies are still digitally immature.
41% of companies invest in digital transformation without enough consumer insight. www.digitaladoption.com/digital-adoption-statistics
According to Peak – End Rule, we only remember the peak moment and the end moment.
Kahneman, Daniel. (2011). Thinking, fast and slow.
Insights. Usability & Behavioral
Drivers of cognitive effort
Drivers of perceived effort
Design. Behavioral principles
Design the journeys with core
An out-of-the-box solution that enhances your digital journeys
Friction-free | Contextual | High-velocity