Realities of the new normal
#Economic Slowdown #Recession Fatigue #Digital Journeys
50% of the revenue will be generated by digital channels by the end of 2020.
59% of companies are still digitally immature.
41% of companies invest in digital transformation without enough consumer insight. www.digitaladoption.com/digital-adoption-statistics
According to Peak – End Rule, we only remember the peak moment and the end moment.
Kahneman, Daniel. (2011). Thinking, fast and slow.
Insights. Contextual
Emotions
Attitudes
Salience
Cognitive friction
Perceived friction
Insights. Usability & Behavioral
Drivers of cognitive effort
Drivers of perceived effort
Sludge
Outcome
Relevance
Peaks
End
Design. Behavioral principles
Design the journeys with core
behavioral principles
Ease
Nudges
Motivators
Introducing JUMP
An out-of-the-box solution that enhances your digital journeys
Friction-free | Contextual | High-velocity
HOW IT WORKS?
Ready To See How JUMP Works?
Read more about our solutions and case studies.
