logologologologo
  • Insights
    • Tools
      • LENS
      • Implicit Behaviour
      • NeuroSuite
    • Custom Market & Product Research
  • Solutions
    • JUMP
    • Trunorth
    • Effort Assessment
    • Neuro Loyalty
    • Employee Engagement
    • Customer Journey Map
  • Healthcare
  • Case Studies
    • Friction in Banking
    • People Engagement in Auto
    • New Market Beer Launch
    • Reseller Loyalty for Agro
  • Who we are
    • About us
    • Partnership
    • Ethics
  • Knowledge
    • NeuroCX Accelerator
    • Blog
    • Press Room
    • Infographics
    • Videos
  • Contact us
  • Insights
    • Tools
      • LENS
      • Implicit Behaviour
      • NeuroSuite
    • Custom Market & Product Research
  • Solutions
    • JUMP
    • Trunorth
    • Effort Assessment
    • Neuro Loyalty
    • Employee Engagement
    • Customer Journey Map
  • Healthcare
  • Case Studies
    • Friction in Banking
    • People Engagement in Auto
    • New Market Beer Launch
    • Reseller Loyalty for Agro
  • Who we are
    • About us
    • Partnership
    • Ethics
  • Knowledge
    • NeuroCX Accelerator
    • Blog
    • Press Room
    • Infographics
    • Videos
  • Contact us

Realities of the new normal

#Economic Slowdown      #Recession Fatigue      #Digital Journeys

50% of the revenue will be generated by digital channels by the end of 2020.
59% of companies are still digitally immature.
41% of companies invest in digital transformation without enough consumer insight. www.digitaladoption.com/digital-adoption-statistics

According to Peak – End Rule, we only remember the peak moment and the end moment.
Kahneman, Daniel. (2011). Thinking, fast and slow.

5 Attributes of purposeful digital journeys

1. Contextual
2. Outcome driven
3. Superlative experiences at “Peaks” and “End”
4. Frictionless
5. Agile
icon-2

Insights. Contextual

Non-conscious insights:

Emotions
Attitudes
Salience
Cognitive friction
Perceived friction

 

icon-3

Insights. Usability & Behavioral

Usability insights

Drivers of cognitive effort
Drivers of perceived effort
Sludge

Behavioral insights

Outcome
Relevance
Peaks
End

icon-4

Design. Behavioral principles

Design the journeys with core
behavioral principles
Ease
Nudges
Motivators

 

 

Introducing JUMP

An out-of-the-box solution that enhances your digital journeys
Friction-free | Contextual | High-velocity

HOW IT WORKS?

Choose the journey

Those that have the most impact for your customer and you.

Get insights

Sludge; Friction; Effort
Peaks & Ends of the journey
Relevance & Salience

Design

Outcome driven
Behavioural Principles
Ease; Nudges; Motivators

Implement

Action Plan; Timelines
Resources; Constraints
Risks; Mitigations

JUMP IS

Behavioural & Emotional Insights
Behavioural Journey Design
Action Steps & Implementation Support

Ready To See How JUMP Works?

Read more about our solutions and case studies.

SOLUTIONSSEE CASE STUDIES

Let’s talk about you

Tell us about your digital journeys challenges

EVENTS

  • Turn Pharma Challenges Into Opportunities: Neuroscience-based solutions, Online Event, September 23 2020
  • The Neuroscience of Effort - Why Customers Love it Easy, Dublin, June 11 2019
  • 12th Congress FMCG Market. Retail Industry Services, May 28-29 2019
  • Neuromarketing World Forum, Rome, March 13-15th 2019
  • The Neuroscience of Customer Effort & Why Effort Matters in Customer Service, London, January 24th 2019

Recent Posts

  • 5 Steps to Create a Frictionless & Differentiating Digital Customer Journey in the Pharma Industry.
  • Top 4 COVID-19 Enhanced Cognitive Biases That Drive Pharmaceutical Consumption Behavior
  • EAS Sludge Audits – An Engine of Opportunity

Proud Member of:

logo nmsba logo-cxpa

Technical Partners:

logo-aipss

Group Companies:

logo-terragni logo-lemon
Privacy Policy

Contact Details

Buyer Brain Ltd. Registered office: 16 Beaufort Court, Admirals Way, Canary Wharf, London E14 9XL, England
+44 7900 445722
ana@buyerbrain.com

© Buyer Brain Ltd 2021. All Rights Reserved

This site uses cookies and other tracking technologies to assist with navigation and your ability to provide feedback, analyse your use of our products and services, assist with our promotional and marketing efforts, and provide content from third parties. You can find out more about which cookies we are using or switch them off in settings.

Buyer Brain
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognizing you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.

You can adjust all of your cookie settings by navigating the tabs on the left hand side.

Strictly Necessary Cookies

Strictly Necessary Cookie should be enabled at all times so that we can save your preferences for cookie settings.

These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms.

You can set your browser to block or alert you about these cookies, but some parts of the site will not then work. These cookies do not store any personally identifiable information.

If you disable this cookie, we will not be able to save your preferences. This means that every time you visit this website you will need to enable or disable cookies again.

Performance Cookies

These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site.

All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies we will not know when you have visited our site, and will not be able to monitor its performance.

Please enable Strictly Necessary Cookies first so that we can save your preferences!

Targeting Cookies

These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites.

They do not store directly personal information, but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.

Please enable Strictly Necessary Cookies first so that we can save your preferences!