Insights | Unbiased. Contextual. Focused
Do you know how have your customers changed?
Consumer behaviour post COVID-19 will change dramatically in some aspects.
Would rather meet their friends for a digital coffee than in a pub.
Most value cost-saving promotions from brands.
Unlikely to attend an in-person conference or trade show in 2020.
Plan to do more shopping online.
LENS is a neuro-powered online insights assessment platform
That seamlessly combines neuroscience based non-conscious insight methodologies with phenomenological qualitative insight techniques and statistical, quantitative data modelling techniques. This triangulated methodology gives us deep and near accurate understanding of the emotions and perceptions that drive consumer behavior.
LENS – Context driven insights
Easy & fast deployment
Laser-focused tool that identifies engagement drivers & barriers, unbiased attitudes & perceptions, emotional brand engagement
Scalable Insights from the entire customer base for each stakeholder category
Neuroscience-powered approach eliminates declarative bias, confirmation bias, recency & frequency bias and reveals deep-held emotions and perceptions.