The economic parameter of feminine charm
A recent study, carried out by a team of researchers led by Laura Kray, from the University of California, Berkley and published in Personality...
Read moreNeuromarketing goes online
This week I was invited at the Ecommerce Gala (Gala Premiilor E-Commerce) to speak about neuromarketing. I did a short overview of the new...
Read moreBuyer Brain goes to New York!
The third edition of the NMSBA’s Neuromarketing World Forum will be held in New York during March 5-7. The key-note speaker is Antonio Damasio,...
Read moreBody and mind, closer than ever
Antonio Damasio, considered by some to be the Einstein of Neuroscience, was remarked through his studies in the conscience phenomena domain but also by...
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