Blog - Page 3 of 11 - Buyer Brain

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Insights
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Solutions
Healthcare
Case Studies
Who we are
Knowledge
Contact us

The 5th edition of the Shopper Brain Conference in Amsterdam ended!

By Denisa Berceanu
on November 20, 2017

Get Ready for Web Summit 2017!

By Denisa Berceanu
on November 3, 2017

New adventures in Amsterdam!

By Denisa Berceanu
on October 10, 2017

New adventures in Amsterdam! Shopper Brain Conference welcomed all marketing specialists, behavior scientists, retailers, and providers, reuniting amazing professionals in consumer behavior, neuroeconomics and...

Neuromarketing in a multicultural context

By Ana Iorga
on October 4, 2017

I have written an interview with Alec Balasescu for the last number of Neuromarketing Theory & Practice, the Neuromarketing Science and Business Association’s magazine....

Buyer Brain meets Shopper Brain in Amsterdam!

By Denisa Berceanu
on October 3, 2017

Friction Harms Your Brand Loyalty: Part I

By Ana Iorga
on August 24, 2017

From an evolutionary standpoint, humans have certainly known how to create a comfortable, secure and generally pleasant lifestyle for themselves. Darwin’s statement of evolution...

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Recent Posts

5 Steps to Create a Frictionless & Differentiating Digital Customer Journey in the Pharma Industry.
Top 4 COVID-19 Enhanced Cognitive Biases That Drive Pharmaceutical Consumption Behavior
EAS Sludge Audits – An Engine of Opportunity
Employee Engagement and the Importance of Effort Assessment
How Can Retailers Keep Up With Customers?
Where’s the Friction in Your Customer Experience?
Why should travel companies care about customer experience?
Are Financial Services Leaders in a CX Crisis?
What’s Next for Brick&Mortar Retail?
Advertising Week Europe, where „Great Minds Think Unalike”

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EVENTS

Turn Pharma Challenges Into Opportunities: Neuroscience-based solutions, Online Event, September 23 2020
The Neuroscience of Effort - Why Customers Love it Easy, Dublin, June 11 2019
12th Congress FMCG Market. Retail Industry Services, May 28-29 2019
Neuromarketing World Forum, Rome, March 13-15th 2019
The Neuroscience of Customer Effort & Why Effort Matters in Customer Service, London, January 24th 2019

Recent Posts

5 Steps to Create a Frictionless & Differentiating Digital Customer Journey in the Pharma Industry.
Top 4 COVID-19 Enhanced Cognitive Biases That Drive Pharmaceutical Consumption Behavior
EAS Sludge Audits – An Engine of Opportunity

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