New adventures in Amsterdam!
New adventures in Amsterdam! Shopper Brain Conference welcomed all marketing specialists, behavior scientists, retailers, and providers, reuniting amazing professionals in consumer behavior, neuroeconomics and...
Read moreNeuromarketing in a multicultural context
I have written an interview with Alec Balasescu for the last number of Neuromarketing Theory & Practice, the Neuromarketing Science and Business Association’s magazine....
Read moreFriction Harms Your Brand Loyalty: Part I
From an evolutionary standpoint, humans have certainly known how to create a comfortable, secure and generally pleasant lifestyle for themselves. Darwin’s statement of evolution...
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