Reduce Customer Effort
A proven method to increase customer loyalty
Effort Assessment is the most effective way to identify the actions required to improve customers’ experience across their journeys or discreet interactions with companies. Research shows that if you make it easy for your clients to do business with you, 94% of them will come back, 88% will spend more and they will also recommend you. In the day-to-day business, this rule applies for every product, brand or service that people use.
How does it work?
Buyer Brain’s Effort Assessment Score (EAS) takes the current methodology of measuring customer effort to the next level. Our neuroscience-powered, online platform measures Effort across 4 dimensions.
Effort can be measured at the process or touch point level, at brand or product level or throughout the entire customer journey. EAS collects both implicit and declarative data and calculates an effort score for the entire customer journey and individual scores for each of the studied processes, touchpoints, brands or products.
Buyer Brain’s EAS robust methodology is grounded in decades of research in neuroscience, psychology and behavioral science and provides actionable insights that you can apply right away.
Why use Buyer Brain EAS?
Effort Assessment Case Study
The main objective of this study was to increase customer engagement for one of the largest banks in Asia, by measuring effort across all channels, at the process level, thus diagnosing critical areas that needed improving.