logologologologo
  • Insights
    • Tools
      • LENS
      • Implicit Behaviour
      • NeuroSuite
    • Custom Market & Product Research
  • Solutions
    • JUMP
    • Trunorth
    • Effort Assessment
    • Neuro Loyalty
    • Employee Engagement
    • Customer Journey Map
  • Healthcare
  • Case Studies
    • Friction in Banking
    • People Engagement in Auto
    • New Market Beer Launch
    • Reseller Loyalty for Agro
  • Who we are
    • About us
    • Partnership
    • Ethics
  • Knowledge
    • NeuroCX Accelerator
    • Blog
    • Press Room
    • Infographics
    • Videos
  • Contact us
  • Insights
    • Tools
      • LENS
      • Implicit Behaviour
      • NeuroSuite
    • Custom Market & Product Research
  • Solutions
    • JUMP
    • Trunorth
    • Effort Assessment
    • Neuro Loyalty
    • Employee Engagement
    • Customer Journey Map
  • Healthcare
  • Case Studies
    • Friction in Banking
    • People Engagement in Auto
    • New Market Beer Launch
    • Reseller Loyalty for Agro
  • Who we are
    • About us
    • Partnership
    • Ethics
  • Knowledge
    • NeuroCX Accelerator
    • Blog
    • Press Room
    • Infographics
    • Videos
  • Contact us

Reduce Customer Effort

A neuro-powered soltution to decrease customer friction

Effort Assessment is the most effective way to identify the actions required to improve customers’ experience across their journeys or discreet interactions with companies.

Research shows that if you make it easy for your clients to do business with you:

94%

From you customers will come back

88%

will spend more and they will also recommend you

In the day-to-day business, this rule applies for every product, brand or service that people use.

How does it work?

Buyer Brain’s Effort Assessment Score (EAS) takes the current methodology of measuring customer effort to the next level. Our neuroscience-powered, online platform measures Effort across 4 dimensions.

Time Effort

The amount of time people spend when they want to buy something or solve an issue.

  Physical Energy

The amount of energy spent when people need to go to the store or company branch.

  Cognitive Load

The amount of mental energy required to process a certain piece of information.

  Emotional Impact

The emotional valence of the cumulative and subjective interpretation of events.

Effort can be measured

at the process or touch point level | at brand or product level | throughout the entire customer journey.

EAS collects both implicit and declarative data and calculates an effort score for the entire customer journey and individual scores for each of the studied processes, touchpoints, brands or products.

Buyer Brain’s EAS robust methodology is grounded in decades of research in neuroscience, psychology and behavioral science and provides actionable insights that you can apply right away.

Why use Buyer Brain EAS?

Easy to apply & scalable

neuroscience-powered solution.

Long-term increase in customer loyalty

paired with a significant reduction in costs.

Accurate Results & Insights

that you can apply to your specific business pain points.

Case Study

Financial Services Effort Assessment

The main objective of this study was to increase customer engagement for one of the largest banks in Asia, by measuring effort across all channels, at the process level, thus diagnosing critical areas that needed improving.

Read More

Let's talk about you

Tell us about your customer experience challenges

EVENTS

  • Turn Pharma Challenges Into Opportunities: Neuroscience-based solutions, Online Event, September 23 2020
  • The Neuroscience of Effort - Why Customers Love it Easy, Dublin, June 11 2019
  • 12th Congress FMCG Market. Retail Industry Services, May 28-29 2019
  • Neuromarketing World Forum, Rome, March 13-15th 2019
  • The Neuroscience of Customer Effort & Why Effort Matters in Customer Service, London, January 24th 2019

Recent Posts

  • 5 Steps to Create a Frictionless & Differentiating Digital Customer Journey in the Pharma Industry.
  • Top 4 COVID-19 Enhanced Cognitive Biases That Drive Pharmaceutical Consumption Behavior
  • EAS Sludge Audits – An Engine of Opportunity

Proud Member of:

logo nmsba logo-cxpa

Technical Partners:

logo-aipss

Group Companies:

logo-terragni logo-lemon
Privacy Policy

Contact Details

Buyer Brain Ltd. Registered office: 16 Beaufort Court, Admirals Way, Canary Wharf, London E14 9XL, England
+44 7900 445722
ana@buyerbrain.com

© Buyer Brain Ltd 2020. All Rights Reserved

This site uses cookies and other tracking technologies to assist with navigation and your ability to provide feedback, analyse your use of our products and services, assist with our promotional and marketing efforts, and provide content from third parties. You can find out more about which cookies we are using or switch them off in settings.

Buyer Brain
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognizing you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.

You can adjust all of your cookie settings by navigating the tabs on the left hand side.

Strictly Necessary Cookies

Strictly Necessary Cookie should be enabled at all times so that we can save your preferences for cookie settings.

These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms.

You can set your browser to block or alert you about these cookies, but some parts of the site will not then work. These cookies do not store any personally identifiable information.

If you disable this cookie, we will not be able to save your preferences. This means that every time you visit this website you will need to enable or disable cookies again.

Performance Cookies

These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site.

All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies we will not know when you have visited our site, and will not be able to monitor its performance.

Please enable Strictly Necessary Cookies first so that we can save your preferences!

Targeting Cookies

These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites.

They do not store directly personal information, but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.

Please enable Strictly Necessary Cookies first so that we can save your preferences!