Using Neuro Powered Insights to Transform Businesses
Grounded in the cutting-edge work of consumer neuroscience and behavioral economics, our solutions answer current business challenges in a scalable and accessible manner. Our scientific approach encompasses decades of field research and it goes beyond theoretical models, diving straight into building frameworks that result in actionable insights tailored to specific industry and business contexts.
Removing Customer Friction
Do you know how much friction and pain are you causing your customers?
Traditionally, the points of friction on a customer journey are identified by asking customers for their feedback, observing their engagement and mapping the customer journey etc. Now you can do that in record time, and more intuitively, with Effort Assessment Score (EAS). This tool measures the friction experienced by your customers at every level of interaction with your company, determines if improving it should be a priority or not and how it impacts your business, and finally, it delivers actionable recommendations to improve customer experience on key pain points.
Increasing Customer Loyalty
A reliable and accurate method of determining which touch points, channels or experiences need to be improved, redesigned or just implemented differently, is ensured by cutting-edge neuroscience tools.
Take for example, a Neuro Loyalty Solution which makes use of them conjointly to extract meaningful and actionable customer insights that businesses can use right away.
Building Employee Engagement
With our neuroscience-powered People Engagement Solution you can start crafting and implementing personalized internal engagement strategies that rely on accurate, deep and unbiased employee insights. Buyer Brain’s 360° Methodology for People Insights, organizations will increase retention rates, create a pipeline for future leaders, empower middle management, create long-lasting feelings of attachment and belonging for employees, and improve their level of satisfaction and productivity.
Our solution also looks at the effort or pain that employees go through in order to achieve their daily tasks or long-terms professional goals within a company. This friction is usually the result of the organisational processes or steps that need to be taken, which can create a hostile working environment. But with our solution, we can diagnose fast and accurately.
Customer Journey Mapping
Customer Journey Maps are a great way to visually depict the steps your customer goes through, while engaging with your company.
A customer journey map also gives the company an understanding of which are those touch points that enhance the experience and which are the ones that detract from the experience and thus the customer engagement.